Target group
Woman (20 to 50 years)

Campaign objectives
Coperate campaign development. Establish Schering as the world market leader of woman health care. Establish Schering as a trusted partner for women.

Reason for Rejection
The strategy, which is expressed in the campaign in its complexity, was well received within Schering. However, it was decided not to provide the communication to go with this sensitive topic. Instead, the brand emblem was implemented and was communicated by direct marketing in a highly targeted way. We are nevertheless pleased that this outstanding work is now being published in a different forum.

Agency
Brand Factory Consulting