Target group
Woman, 20-35 years

Campaign objectives
Poster to be put in Fitness Clubs (woman’s dressing rooms) to build awareness of Tampax in the environment where tampon usage would be highly beneficial and advisable. Confirm Tampax as the reference.

Reasons for rejection
Procter & Gamble liked the poster very much. In fact, it was not the client, but Nike Belgium who stopped the “sportswear” poster from being used in woman’s looker rooms.

Agency
Leo Burnett

Client
TP & G S.A. Benelux