Best Rejected Advertising Volume Three
Jury
›   Mitte Blomqvist
›   Patrick Burgoyne
›   Tim Delaney
›   Marianne Herweijer
›   Bob Kuperman
›   Holger Lutz
›   Tom Moult
›   Achille Bonito Oliva
›   Tom Roope
›   Marcello Serpa
Entryform
Contact
Press
Volumes 1 + 2
Banned
 
Marcello Serpa
Co-CEO and Creative Director, Almap/BBDO, Brasil
 
 
AlmapBBDO partner and creative director, Marcello Serpa, 40, studied visual and graphic arts in Germany, where he lived for seven years. During his time there he worked at the GGK and R.G. Wiesmeir advertising agencies.

When he returned to Brazil, he held positions at DPZ Rio, DPZ São Paulo and DM9DDB before joining José Luiz Madeira as a partner at AlmapBBDO in 1993.

Marcello Serpa is the most-awarded art director in Brazil, with gold, silver and bronze trophies and medals from the top Brazilian and international advertising festivals. His 1993 Grand Prix at the Cannes International Advertising Festival was the first ever for Latin America.

He was president of the jury for Radio and TV at the Clio Awards in the United States and he judged non-English language TV and Cinema commercials at Britain´s D&AD Design and Advertising Festival. He was the first Latin American to preside over a jury at Cannes. He was also the youngest.