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These adverts purported to be for a charity campaign engineered by an anonymous Los Angeles PR agency and centred around the website pubesaid.com. According to the explanatory information given on the site, Pubes Aid raised money for charitable organisations through the sale of celebrities’ pubic hair. The hair, which it stated was submitted by the celebrities themselves, was mounted and autographed; customers had the choice between Star, B-List and C-List purchases.
A series of four adverts was created and published online to direct attention to the website. Other celebrities mentioned in the ads were Brad Pitt (“Mr Pitt’s dickwig can feed a nation”) and Christina Aguilera (“Turning Aguilera’s muffrug into food since 2006”).
On January 15 2007 the charity Action Aid admitted in a press release that it was behind Pubes Aid. The campaign, it emerged, had been created by the Swedish agency Illianced, in conjunction with New York-based Attention PR. In the words of Attention PR's founder, Curtis Houghland: "The reaction to Pubes Aid ran the gamut from clever to vulgar, and it is indeed both...If information is everywhere, we must create more original, compelling content to grab valuable consumer attention. At the heart of the campaign is the stark contrast between western celebrity obsessed consumerism and human suffering around the world."
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